You have to know where the target is in order to hit it. Also the target must be real not just a pipe dream that can never be realistically achieved.
The problem of knowing what the target is goes back at least as far as Hume's argument that "taste" depends on educated critics who help the rest find the way.
Only judges with a more refined taste will respond to the “universal” appeal of superior art. Because refinement demands considerable practice, such critics are few in numbers.... the standard is normative: it must explain why the sentiments of some critics are better and worse. It does not follow that sentiments are true and false in any absolute sense.
These reflections lead Hume to postulate five criteria for identifying good or “true” critics:
“Strong sense, united to delicate sentiment, improved by practice, perfected by comparison, and cleared of all prejudice, can alone entitle critics to this valuable character” (SOT, 278).
After several stabs at identifying the standard of taste, Hume identifies it as the consensus or “joint verdict” of “true critics” (SOT, 278–79). However, such critics are “rare” (SOT, 280) and “few are qualified to give judgment on any work of art” (SOT, 278). Consequently, it is not the verdict of contemporary critics that constitutes the standard, but rather the consensus of qualified judges over time and from multiple cultures (SOT, 271; SOT, 280).
https://plato.stanford.edu/entries/hume-aesthetics/#HumeEssaTast