Yes, either is fine. What wears when done too much is the springs in the female sockets, either on the wall or in the unit.
Any unit with a remote or those with low and high power states may have current flowing but at such a low current it's relatively safe to pull them. Having just gone through a close thunderstorm I do _not_ do this however and rely on the switches in my conditioners when I'm around. I'm not always around though.