I’m making the jump to separates and as such am thinking that balanced is the way to go.
When I got into separates the amp and preamp I decided to go with were balanced. I didn’t think much of it at the time and ran everything unbalanced for about a year. I had some balanced cables laying around so one day just for poops and giggles I decided to set my system up to run balanced. I wasn’t expecting much change if any…well, I couldn’t have been more wrong, to this day and several changes and upgrades later, going balanced remains one of the top two most significant changes in sound quality improvement that I have made. Now having said that, all of my gear meets the AES 48 balanced protocol or the British equivalent. If your gear does not meet those standards you may get different results.
As far as cable length, I also would go with the longer cable. It seems that for me one units output is always on the opposite end of the next units input, so you not only have to contend with the distance up and down between units, but possibly left to right also.