JBL's Marketing Blunder..

Tempest in a teapot here...Nothing wrong with this ad.

@larsman +1

the ad is not aimed at audiophiles!

@cleeds

Almost all of the Youtubers can be safely ignored.

Yup - their opinions at least. I do need them occasionally when I have to figure out how to do something.

@deep_333 - Awesome YouTube vid on vocal fry.

I actually find vocal fry somewhat of a welcome addition as a less irritating form of speech compared to upspeak that I despise.  Speaking of a disinterested form of speech.  At least they didn't use fundie baby voice.

As we know, JBL is amongst the most successful audio companies of all time both on the professional & home audio sectors. They’re smart folks who know what they’re doing & it’s nice to see them trying to turn a younger crowd onto better quality sound  than on their phone or computer. I haven’t heard the stuff they’re promoting but it probably works well & sounds pretty good for the $ & potentially nice stepping stone to the next level of equipment more often discussed here. 
 

As for how they depicted their target audience, it was pretty right in to what I see & hear from my employees of that age group albeit in a funny, slightly “ tongue in cheek “ fashion. Pretty well done.

Have you spent any time with people in their 20's? Sadly, this is what they are like. They hang out in a room, all doing something on their phones, and they don't really talk to each other. They are very "whatever"

yea, interesting and relevant. I don't see the problem.  Old white guys inventing anger if you ask me.  Lots of young men would learn a lot from this, too!