Bose buys McIntosh

Why Porsche is the most overrated and overpriced brand in the world. “Look at me!! I bought a $200k 911 that cost $20k to manufacture. Is there anything more representative of a status symbol other than Rolex?

@williesaid glad I am not the only one who finds the Mac design an eyesore. The combination of ostentatious and ugly is a punch 1-2. Fortunately, there are plenty of alternatives.

We might see some mid-tier McIntosh & Sonus Faber models enter the Bose distribution channel, but prestige branding for the luxury auto market is the big score-- and Bose has lots to gain here. Who is winning?

Bose: Honda, Mazda, Porsche

McIntosh: Jeep

Harman Kordan: BMW, VW, Volvo, KIA

Burmester: Porsche, Mercedes, Ferrari

Mark Levenson: Lexus

JBL: Toyota

Meridian: Jaguar, Range Rover

B&W: McLaren, Aston Martin

Naim: Bentley

Bespoke Audio: Rolls Royce

B&O: Audi

Muskmobile*: Unbranded(?) Harman, JBL, Levinson, AKG

*Note: Musk reportedly uses Sonus Faber speakers in his home gaming system.

I felt kind of sick when I heard this but then I realized that McIntosh was as owned by Clarion in the 90s. Point being, that really didn’t affect their products at all, and as time went on so did Clarion. They are truly an American survivor. No big deal!

Maybe Bose being expose to highend they might improve their lower end.I own Bose box 1k for more than 20 yrs now. For the price I paid Iam happy. Of course it’s different when I play either one of my systems.Lets all wait and see.