Bose buys McIntosh

I’ve not been a fan of Mc, so my feelings about it are meh. I will tell you, I was gifted a pair of Bose ultra in ear Nc headphones and was blown away by them. I do a lot of shop things that involve power tool. Seriously good and sound quality while not true audiophiles is amazing.  I’ve never been a fan of Bose anything, but here I am, I like my little headphones.  As long as Bose doesn’t offshore the brands to china, (heck are they already made in china?) and leaves or retains the engineers who design the pre Bose mc stuff, all is not lost. 

Love my wave radio in my work shop. Can’t wait to get one with blue meters for the fish shack. 

Bose is certainly innovative outside the small audiophile space. Their automotive system brand is well-placed in the mass market, which isn't a bad place to be. They have made a significant bid in the consumer home audio market against Sonos. Their personal audio and industrial audio (professional noise cancellation systems) are solid. Getting a brand that is welcome in the high-end vehicle market in places where Bose doesn't have the cachet makes sense.

As long a the New York McIntosh factory stays open they will be fine. The economy sucks and as big as Mac is they are still every small. 
 

honestly it might keep them around another 50 years or they could whore out the Mac name and devalue it totally…. Time will tell. 

It's inevitable that companies like McIntosh that produce equipment that lasts decades isn't a profitable business model.  It wouldn't surprise me if for every 10 McIntosh sales transactions 8-9 don't represent any revenue to McIntosh as they're likely sales of pre-owned McIntosh equipment between private parties.