"The 1.9% mentioned was IN COMPARISON to they're most recent group of acquired brands as a percentage of return...NOT a good number!
Azjake"
Again, I say not necessarily. Percentage of return is one thing, profit is something else entirely. Esoteric, even though its owned by a bigger company, is still a separate business. And as long as the Esoteric brand returns a healthy profit, thatÂ’s always a good thing.
Another factor not to be overlooked, is access to designs and patents not currently available to the parent company. They can use Esoteric technology in any of the other divisions with no penalty. A good example of this type of thing is Arcam/dcs. dcs developed the ring dac, which ended up going in Arcam CD players as well. And if that's the case, you would have to look past the 1.9%. Esoteric may be used to add value to some of the other brands.
Azjake"
Again, I say not necessarily. Percentage of return is one thing, profit is something else entirely. Esoteric, even though its owned by a bigger company, is still a separate business. And as long as the Esoteric brand returns a healthy profit, thatÂ’s always a good thing.
Another factor not to be overlooked, is access to designs and patents not currently available to the parent company. They can use Esoteric technology in any of the other divisions with no penalty. A good example of this type of thing is Arcam/dcs. dcs developed the ring dac, which ended up going in Arcam CD players as well. And if that's the case, you would have to look past the 1.9%. Esoteric may be used to add value to some of the other brands.