New Zu Mission cable

Any idea as to why Zu has destroyed the value of their Mission cable via auctions on eBay?

As a "valued customer" I really thought their intro offers were great. This excitement was quickly followed by despair when they further discounted and now $1 auctions on eBay....WTF?!?

Am I wrong to feel peeved?

Curious_george

I'm beyond peeved. I sold my Zu Mission cables at a big loss becuase I couldn't stand Zu Audio's lies anymore. You should see what I wrote in my classified ad listings for them.

I may write to Zu Audio to voice my disgust with them but I highly doubt it will do anything.

I feel really bad for Zu Omen early promo participants. Zu Omen's are on the Zu Promo Ebay website as well. Some of the speakers have sold for less than $900.

My guess is that in order to fund their marketing they have to sell as much as they can to cover costs? Cool 'making of' videos cost money.

I'm done with Zu Audio.

Their new CEO (as of Aug 2010), the one responsible for all the bewildering marketing tactics, has recently been fired. Apparently, we were not the only ones questioning the chaos. I believe that Sean and Adam (co-founders) are back in leadership roles. Lets hope they can get back on track and set a clear course forward.

Jedi -- I did see your ads. Really sorry about the bath you took on resale. As long as they have ebay promos for their cables, anyone who bought during one of their sales and is trying to resell will likely be in the same boat unfortunately. I am questioning the ebay thing -- it only undermines any 'retail' value. I understood it when they were doing it with their lower priced lines (Julian, Oxyfuel) a couple of years ago. But Mission is one of only two lines they have now.

I've never been a die-hard Zu fan, but have always thought of their products as premium without the price tags. I'll wait and watch how things progress this year. Should be interesting.

It is disheartening to learn of this but what I got at the sale price is just a little more than the starting bid prices. But to think that someone could buy at full retail and there, on ebay, one can bid for a hell of a lot less would really piss me off. The cables are just fine, in my system, and they best what I had but....

This certainly did blow up in their faces. I think the sales and promotions were to get them exposure and create goodwill towards the company, but it seems a lot of people are pissed.

I like the company and their products, but I do agree things got a little wacky, to the point where I actually warned the CEO in private email that people were being conditioned not to recognize/respect the retail price structure. He was a nice guy--too bad things turned out as Tholt points out, but it was a bizarre business model the frustrated many.

They've put out some KILLER speakers and cables at awesome prices (even at retail)--I think they need to return to a more traditional sales model at this point, get some pro reviews and further credibility and do things the old fashion way.