Audioengr- Because he is a savvy enough capitalist not to want to absorb all the risk on his own? Not to mention, doesn't that approach also sort of give it a kind of "grass roots" appeal? You know, something the "Occupy Warner Bros." crowd could get behind; so it's also a marketing ploy not exclusively a funding tactic. (IMO, of course)
Neil Young's Pono music player raises millions
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- 14 posts total
- 14 posts total