it's also in March's issue of "CustomRetailer".
(S)urface Conductor (E)lectron-emitter (D)isplay. Basically, some advancement in CRT tech have been made, which allows CRT to be integrated into "flat pannel" technology, for supposed superior results over current plasma and LCD. You'll get all the benefit of CRT's great potential picture, like supper sharp image, low heat, and supesr dynamic range/contrast and blacks, even spot on color...but it will all be flat!
I think they use many super tiny CRT's that are charged from a flat plat behind them. They couldn't do this tech before in the past, but now can.
I'm sure I'm missing a ton, but basically, it's "flat CRT" I gather.