With a shop the services you provide the consumer are your most important selling point. I would recommend offering HT installation and home automation in addition to 2-channel retail; you'll reach more customers, and speaking from experience I can tell you that you make more money on services than retail sales provided you have steady business and aren't paying a professional installer to just sit around the shop four out of five days a week. As far as brands go, just try to find something reliable and decent that won't boomerang back to you. You need well known and solid performing "bread and butter" products that will draw in non-audiophiles (B&W, Pioneer Elite, Bose, etc) as well as exotic, specialty items exclusive to your store (Plinius, Cain & Cain, and so on). In my experience it's all about striking the proper balance in product offerings/price points and providing the customer with service exclusive to your business while doing so.
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- 67 posts total
- 67 posts total