More specifically:
"The glow is caused by the electrons striking the plate, volatizing the surface, and dislodging atoms of nickel. High speed barium-strontium electrons from the filament collide with the atom, tearing off electrons, ionizing them and causing a deep blue color even in a well evacuated tube. The glow is a function of the plate voltage and the number of gas molecules in the envelope. In a good vacuum there are still billions of molecules. The electrons do not cause trouble because they all return to the positively charged plate. The size of the glow also varies with plate voltage and is not the same for each tube: it can vary from not discernable to very obvious even in daylight."