I like both SET and OTL amps. Both kinds of amps can deliver very clear sound and very good, natural dynamics. OTLs, in particular, sound extremely lively and dynamic.
OTLs can be easily scaled up in power by adding more output tubes, though heat and power consumption can be very high. The more tubes in parallel, the lower the output impedance, an issue which some people are concerned with when it comes to both OTLs and SETs (high output impedance can be a concern with speakers with a low nominal impedance).
I like the Atmasphere and Joule OTLs. The big Joule I heard was richer sounding and had more midbass than the Atmasphere. Perhaps it is a matter of tradeoffs, but, the Atmasphere sounded more nimble. The OTL I did not particularly like was the Tenor. It was a nice sounding amp, but, it completely lacked the kind of explosive dynamics which is the raison d'etre of OTL designs.
A well designed SET can also be very clear, fast and dynamic, but, the designs that have that quality tend to be extremely low powered. The better SETs, while simple in design, put an extreme demand on a quality, air-gapped output transformer. These things can be really costly. Personally, I think that some of the clarity and low level dynamics of SETs are lost when higher powered tubes are employed in SET designs (845, 211), though some of these are still terrific sounding.
I own a SET designed around 2a3 tubes. It is a parallel SET (two output tubes per channel). The amp can deliver almost 6 watts per channel. I like the sound of 2a3 tubes, but, compared to 300B designs, for example, this is a leaner, and faster, sound. Like everything else in life, parallel output tubes in a SET is a compromise. Purist will say that multiple output tubes muddy the sound and cause a loss of low level detail (don't tell that to the OTL crowd).
Overall, I like the SET sound, but, most SET amps can effectively be used with an extremely narrow range of speakers. My speakers are 99 db efficient and I probably could use a bit more power. OTLs are WAY more practical when it comes to matching with common speakers.