Coincidentally, I just came from getting some work done to my car. While I was waiting I read the 'Music' issue of ESPN sports magazine that had an article about Lebron James, Dr. Dre, and the Beats headphones. I didn't know James is a investor/partner. The article made a good point how these things are comparable to Jordan sneakers as far as being the 'fad' of our time! These things sold like 50k units the 1st year and 500k the next! A quote from the article from Dre: "F**k sneakers, let's make headphones!" As previous posters have said, the sound quality sux for the money. Plus counterfeits are everywhere. These are phones for people that don't know any better!