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Hints on how to sell on A'gon?

I've been buying stuff on A'gon for a few months, and - inevitably - now I need to sell some stuff. Having looked at several thousand ads, I've developed a sense of what appeals to me (pictures, clear and honest descriptions, links to more info) and what doesn't (hype, opaque language, non-existent zip-codes).

But I wonder if any of you more experienced A'goners might offer tips on the best way to get stuff sold. In particular, I wonder if there are particular days of the week or months of the year that are especially good for A'gon sales. But any advice would be welcome. Thanks.
jpbach
bdgregory
1,720 posts
 
there's a lot of good advice above. It's hard to disagree with any of it. I'll add some of my hot buttons.

1) provide a succinct and FACTUAL description. Especially describe the condition, age, and amount of usage/wear.
2) maybe provide a little bit about the features especially if the item isn't a well known. (eg, "tube preamp with 6 line level inputs, mm phono, remote control")
3) Include links to relevant internet info (ie Mfg website)
4) Don't bother with lengthy sales pitches, and don't make me read and essay on what a wonderful piece of gear it is. Instead, if you want to help, include a link to sales material and/or consumer reviews.
5) I don't generally care about why you're selling, unless it affects how motivated you are. If I become concerned there isn't total honesty, I may inquire about the reason for sale, but at that point I'm probably getting ready to move on.
6) Be realistic about your price.
7) knock off the knuckle head stuff like "if you're reading this you already know . . .".

I'm not saying you have to do all of these things, but IMO it improves your chances of selling.
dirtyragamuffin
213 posts
 
1) multiple pics of ACTUAL item--no excuses
2) obsessive-compulsive quality, HONEST description--nothing should be be cut-and-pasted and there's never too much info
3) accurate condition rating based on AudiogoN rating system
4) proof read ad for typos, grammar, incorrect zip code, etc. (and for god's sake turn off the damn caps lock)
5) "if you are reading this, you already know how great 'X' is" should NEVER appear anywhere in an ad
6) the link to more info should be a link to more info of the exact product being advertised.

Contrary to popular belief, alot of books *can* be judged by their cover, so to speak. If the ad sucks I won't pursue the item. I'm a patient fellow--I'll wait for something to come along from a seller who seems like he or she made it past the third grade.
uppermidfi
277 posts
 
Be aware of the fact that there will be potential buyers who do not know the details of your product. All too often a seller will write 'no description needed, since if you're looking at this, you know what it is...' A LOT OF PEOPLE DON'T!

Write a clear concise description, with more information than less.

Keep your paragraphs short and easy to negotiate.

IME ads with a better description will sell faster than a piece that is a few bucks cheaper.

In you list a reason for selling, as already stated, skip the BS.

If at all possible include those pictures.

Sell at an appropriate price. Too many people think because it was 'mine' it's worth more than the next ad, but at the same time keep in mind that price is not the only factor for the buyer.

Try to talk to the buyer once e-mail has been exchanged. It will go a long way to allaying any fears that a buyer might have. Something that is a cast-off for you can be a treasure to the next guy, and to him, a lot of money.

I have sold things to people who were unsure about the purchase till we were able to talk on the phone.

Be as helpful as reasonably possible.

Good luck!
ttrhp
107 posts
 
when you get an email,just reply and ask for their phone numbers or leave a number for them to call you with further questions.That will eliminate all the tire-kicker and low baller real quick. remember OBO mean you ll get a low ball offer and FIRM also mean that you ll get a low ball offer..usually i like to sell my gear to the one with the most feedback..
jond's avatar
jond
5,933 posts
 
Lots of great info above. I like to use the info link to link either to a review or a manufacturers page for the specific item. One thing to be careful of, a pet peeve of mine, when you use the info link Audiogon starts you off with an "http" so if you add http again it doesn't work. I see this constantly and it drives me crazy! A lot of times I'll email the seller to clue them in. Beyond that, a fair price, a thorough description, and lots of pics and you're all set. Good luck!
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