Will a Full Page Ad Guarantee a Review?


Do you think there is a correlation between the two? Zucable has a full page ad in a major pub. How many months will that have to run to guarantee a review?
128x128warrenh
Reviewing and advertising are handled by completely different aspects of a magazine. Reviewers don't know whose ads will appear till they see the their copy of the issue.

The stastics have been posted ad nauseum but people don't seem to care about facts that don't coincide with their misconceptions...
Being a reviewer, I would have to say that Nrchy is correct. Normally I have no clue about who is advertizing in my magazine, and who is not.

Mrtennis, the answer is "NO" -- a favorable review will definitely not guarantee an advertising contract. Not at the mags I've written for, anyway.
I heard directly from a manufacturer/owner, that his product was reviewed and it was going to be a favorable review. Then he recieved a call from the magazine and they said the only way they could gaurentee the review got published was if he agreed to an advertising contract. He did not and the review was never published.
Nrchy,

Who are the facts coming from? The magazine? They would never lie, would they?
People are confusing reviewers and editors here. Most reviewers don't have any inside knowledge about advertising because they don't actually work for the magazine. Almost all reviews in the audio mags are done by freelancers. And those freelancers don't decide what gets reviewed. They can propose something, but it's the editor's call.

And you can be very sure that the editors know perfectly well who's advertising in their publication, and how much. It's certainly been the case in the past that advertising has led editors to request review samples from a company. There's no guarantee, but a smallish, newish company can certainly up its odds by advertising.

That said, the primary purpose of reviews is to sell magazines. By and large, editors are going to want to review the products that readers most want to read about. Having an exciting or "different" product is a much better bet than advertising. If all you're offering is the latest iteration on the basic 12-gauge copper cable, an editor is going to yawn, no matter how much advertising you buy.