Do dealers believe in their products?

Forgetting dealer #5 who has a bilateral exclusive agreement with an importer/distributor and is obliged to carry a line or a part of a line that he does not believe in...but has to sell at the risk of losing its exclusivity on the rest he values highly.

I wouldn't be a dealer unless I could sell stuff I genuinely believe in. It's too darn much work and drudgery otherwise, and there are other industries where that much drudgery pays much better wages.

Would you invest thousands of dollars of your own money in something that you didn't really believe in? Isn't there something better you could do with that money?

Duke

Duke - don't try to interject logic into the discussion...

i think a more basic question is: do dealers care about sound or sales ?

unfortunately, many are less concerned with the performance of the stereo systems they set up and more concerned with telling the customer what the "best" products are.

I have been an audiophile since the 70's and recently became a home based dealer. Yes, there are politics involved as well as other issues, but I truely believe that you need to believe in your products and have a real passion about them. Loving music and the hobby in general goes hand in hand with believing in your products. Otherwise, I say go sell insurance or something like that.

Unfortunately, many dealers are not passionate and look more at the business end, and the dealers that were once passionate may no longer be. I know of one dealer who has been around a very long time. He started out as an audiophile and turned into a businessman. Thats no fun.

Although I am into the real super high end, I also carry products that are generally affordable that I would own myself given budget restrictions.

Just my perspective as an audiophile/dealer.