Peanut butter claims are just not comparable to audio cable claims.
Stores' private label peanut butter is generally produced by a well-known manufacturer and there's no claim on either side of "being better than". There's a claim of being cheaper though, something that is verifiable and hard to argue against.
Jif has never tried to fool anyone by selling something as peanut butter in a jar when it is not.
In the case of a boutique cable product lines, there's a claim of non-demonstrable audible superiority and an upgrade path based on solutions to problems that are irrelevant in hifi. This is not bias, this is scientific fact.
A blatant example is jumpers. Or the infamous 72V DBS system.
Knowingly selling something for what it is not is a scam in my book. It's cheating.
If they were claiming "our cable comes in colors of your choice and is bigger than brand X, so that your hifi gear can look better and make you feel better about how it sounds", then we would have an honest proposition: real features and real benefits that may apply to you.
Stores' private label peanut butter is generally produced by a well-known manufacturer and there's no claim on either side of "being better than". There's a claim of being cheaper though, something that is verifiable and hard to argue against.
Jif has never tried to fool anyone by selling something as peanut butter in a jar when it is not.
In the case of a boutique cable product lines, there's a claim of non-demonstrable audible superiority and an upgrade path based on solutions to problems that are irrelevant in hifi. This is not bias, this is scientific fact.
A blatant example is jumpers. Or the infamous 72V DBS system.
Knowingly selling something for what it is not is a scam in my book. It's cheating.
If they were claiming "our cable comes in colors of your choice and is bigger than brand X, so that your hifi gear can look better and make you feel better about how it sounds", then we would have an honest proposition: real features and real benefits that may apply to you.