Demos - To Charge a Fee or to Not Charge a Fee?


One common dealer complaint is that customers sometimes use them to audition equipment only to later purchase it elsewhere.

How much of that is true is not known but it must happen. Such is the nature of some folk.

Therefore, how about abandoning the time honoured practice of free demonstrations (also shared by the car industry) and start charging a fee?

Would $10 an hour be sufficient? 

Surely, even in quiet part of a quiet day it must cost the dealer considerably more than that to provide the facilities and staff to facilitate a satisfactory demonstration.

I don't know how others may feel, but I'd be more than happy to pay for the service.
cd318
It's completely accurate, just not usual.  High performance audio requires dealers to exist.  Differences are generally subtle and it's important for there to be places to figure out what the differences are.  Most dealers have disappeared.  Whether other businesses do it isn't important.  What matters is who is providing value to who.  The value is the dealer providing the opportunity for a consumer to decide whether relatively subtle differences are worth the cost.  That's way more important than whatever else dealers do.  
NO...it's part of the business unfortunately, hopefully you will get a sale, if not, you tried. 
I wonder how many times somebody has walked into a dealer and asked to audition half a dozen or so full-range, big, heavy, loudspeakers, taking a great deal of time and effort for the dealer, only to be told "I like that one - now I'll go online to see if I can find a used one or one on sale!". My guess is that it's happened more than a few times, and some have then set up auditioning surcharges to reduce or eliminate this kind of being stiffed in time and effort by the 'customer'
It’s completely accurate,


No it’s not.

You wrote:

the people who will have a big problem with this are the bungholes who want to use the dealer services for free and then buy off the internet.

But I have a problem with it becoming routine to pay simply to hear gear at a dealer, yet I don’t fit the description of someone who is dicking around dealers in the way you just described.


And I don’t think I’m that unusual. None of my audiophile friends are the "bungholes" you describe, but I bet they wouldn’t think it a good idea for dealers to start routinely charging for customers to hear anything in their showroom.


You shouldn’t forget there are two parts to the equation here. Yes, audiophiles may be grateful if there is a dealer nearby where they can hear gear.


On the other hand, the customer is taking time out of his own day to bring himself TO the business. It’s not like the business owner has to haul his ass over to the customer’s house.  It's the other way around.


If I’m running a business I damn well would be thankful that customers are making the trip to my store! Best to have something to show them.


Now...of course there are crappy customers, just like there are crappy salesmen. But that doesn’t in of itself warrant charging everyone to hear the things you are trying to sell.


Again: where else does this occur that makes it a good idea in reality?











If a dealer is willing to go 20+% off list I will consider buying from them. Most of the time they do IME. I would likely pay a fee to hear something I was really interested in so I would feel like a dick if I bought it used or elsewhere for a much better price. 
On the other hand I get Prof’s point. Where is this actually done in reality? I think it would turn a lot of people off from the dealer.