I think they are selling mass production fuses...
Maybe with some makes but the HiFi Tuning fuses I use are made of ceramic instead of glass, to control resonance, use silver wire, and are cryo'd. It's not snake oil.
There are enough reviews out there from 6moons, PFO, Stereophile, and Stereo Times, to name a few, that think very highly of them, not to mention enough testimonials from us average Joes (and Janes) to start a blog.
Check out the other threads on this and go with a reputable make and you won't go wrong.