Again, this test was not about how you decide what works or what you prefer. It was about whether or not you can hear a difference under controlled conditions.
I think we have all preferred the "lesser" product at one time or another. That does not refute the hypothesis that we are influenced by brand, packaging, etc. etc. Price is but one component of brand perception.
I think we have all preferred the "lesser" product at one time or another. That does not refute the hypothesis that we are influenced by brand, packaging, etc. etc. Price is but one component of brand perception.