No bass with new turntable?


 Hello, I've just set up a Pro-ject Carbon DC Esprit, dialed in the arm etc., and while the upper spectrum of the sound is great, there is just no bass, let's say below the 80-100hz range. It's been probably 30 years since I've fooled around with turntables so I can't remember if that's just the way it's supposed to be. Luckily I have a Velodyne SMS-1 bass management system to turn up what I'm missing, but without that I'd be completely disappointed. Using a CDP my speakers are very full of bass. I've played with the tone arm adjustments with no difference in bass really, all supplied cables hooked up and checked, the cart is an Ortofon Red, the phono preamp is integrated in the Rogue Audio Sphinx amp.
 Any suggestions/opinions?
wetfeet48
Price tag might be part of problem that often manufacturers are negligent to the quality of assembly and set-up.
Simple solution money back or fix the way it should sound as documented and confirmed.

Wetfeet - What are the chances of trying another cart and seeing if bass response improves? Am thinking to borrow something or buy an inexpensive cart like a Grado Black or a Shure.  Yes, kind of a pain redoing the set up but could eliminate a lot of guessing and angst.  Good luck.  
What I question is your evaluation of the bass. Could it be that the last cartridge had a plethora of bass, and this one is more even handed?? Also, you might try sitting the new turntable on a different shelf/table/etc. I don’t think that its the turntable setup. I had an Ortofon that was internally wired wrong...perhaps that same person wired yours. I sent mine back and got a brand new one ...no questions asked....works perfectly now.
Yes its hard to know without hearing.  Is there truly no bass whatsoever?  Not quite as much as the CD player?   Is it the lowest bass had with CD missing but rest there? 
 Ok, results! After reading all the suggestions yesterday I decided to come home and completely re set-up everything from start to finish, but with even more attention to detail. Right off the bat upon someone's suggestion, I did notice the tiny red cart cable partially out, so I pressed that all the way back in. I continued to go through everything else, got out the level, ruler, magnifying glass, etc and really tried to get it right. Then I let the unit run the rest of the evening on low volume while I watched TV, just thinking of someone's comment about maybe needing more break-in. 
 Today I pulled out a brand new out-of-the-cellophane LP and started her up. Wow, what a difference, dynamics there, soundstage, the bass/mid bass there, something happened in a good way. The problem is, it's kind of inconclusive as I'm not sure what I did that fixed it. I have a hunch it might have been that cable, but then it might be a combination of things. I put the old Eagles album back on and definitely noticed that the older pressed vinyl was inferior. Very noticeable. Bummer as I have more "oldies" on the way from eBay that will probably sound inferior. The music is really enjoyable now and makes up for a first evening of regret and anticlimax listening. I know the break-in is controversial but I imagine it might improve with more time. Now that I think about it, I did receive a discount for an open box unit, which leads me to believe my TT may have been "tampered" with previously. 
 Someone above inquired which cables I was using, they are just the stock Pro-ject cables, is there a consensus that replacing them helps? Any recommendations? Tweaking is just a nature of the beast in this hobby and I would love to improve them. The rest of my system uses Audioquest, but I'm open to anything. I've read they should be TT specific cables.
 I'm going to let this unit burn in for another 40-50 hours and then make a decision how deep to delve into things. As someone mentioned above, the point of diminishing returns is knocking at the door. I'm really enjoying the Rogue Audio amp as well (had a Bryston bp60 for 17 years). 
 Thanks again for your help. The wife isn't home yet and I'm going straight in the listening room to crank some tunes....