Both are great TVs. However, the new (9th generation) non-Elites have very limited calibration even by ISF guys with their gear. This is now one of the chief differentiators between the two. One way of rationalizing it is that the price dropped with the new generation.
I had a non-Elite 8th generation, which had a slight problem. Loved the TV, but since it was leaving I upgraded to 9G Elite.
I had a non-Elite 8th generation, which had a slight problem. Loved the TV, but since it was leaving I upgraded to 9G Elite.