Chrisr
I was there among the masses in the actual demo ..... it was a straight swap in swap out with no cable length change
As the A-B swapin swap-out exercise moved up the cable model selection, there was a steady audio performance improvement from bottom to top.
When you examine the cables (ICs and speakers ) either in person or by way of reading on their website, FOR SURE there is a progressive improvement in build materials, silver content, resultant weight, and Especially in the progressive design improvements and increasingly difficult and improved manufacturing processes.
Over the three days, we then visited most of the audio demo rooms by all the exhibitors. It is a large show. What we saw was that The VALHALLAS , by far, comprised the highest number of selected cables used by all unrelated independent gear and speaker brands with demo rooms in the expo. Assuming they are all putting their proverbial best foot forward to draw attention to their own product, Draw your own conclusions.
What that tells me is the obvious and the intuitive -- system synergy matters and one-size does not fit all.
Choose wisely