How would you get into the biz?

@erik_squires 
@randy-11

I have no doubt that Erik can design a top notch speaker that will compete... I think the issue lies is that as an unknown,  you have to clearly build something that is extra ordinary or a huge value that isn't normally done... To build a GREAT 2 way at a decent price will be very hard to compete with, You'll certainly sell a few, but I wouldn't plan on making it rich that way.  Just too many out there already doing it.

Find a nitche, be ready to constantly change with the whims of the market,be prepared for $ ups and downs of said markets. Loudspeakers are something everyone has and no one needs they exist to most as a equivalent of a toaster bought with as much thought.  The small small group that cares has many marketing to them at all price levels. Even if you had the worlds best loudspeaker and price on such doesn't mean you will succeed audiophiles are name brand buyers purchases made as much to impress as for sound quality.

It's exactly the same as the restaurant business -- it's something everybody can do but not do well. Speakers are just boxes with drivers with simple electronics that cookbooks can tell you how to put together. But then you have to deal with the hurdle as to why restaurants fail: What are you offering that the hundreds of other restaurants in town don't offer at the same prices? In other words, find a niche and do it better than others.

timlub, thanks for your 9:33am post....not that I'm seriously considering launching an audio 'quest', but more for the comments and insight on current marketing and the honesty of "we don't know what 'n 'ell going to happen next either'.   I've been tasked with that endeavour for my 'real job', and it's definitely a Gordian knot to unravel....;)

As for what I do for 'giggles 'n grins' within my 'hobby', one can have dreams and aspirations....but when faced with grim Reality, I'll be satisfied for now with stunning the odd stranger or two...;)  And it's cheap thrills...*L*

" Last year I read 'Schiit Happened,' the memoir by Jason Stoddard and Mike Moffat that describes the startup years of Schiit Audio. It's an easy read and it can fool the reader into thinking that starting up an audio manufacturing business isn't too hard. "

That's not a good example because these guys were very well known from other audio companies since the 90's. If Moffat designs a dac, some people are going to buy it regardless of brand name.