In my mind they are quirky. Each generation / model has different target curves. Some of the bad rap may be that they may be designed to be listened on mid axis instead of tweeter axis. Some has to do with their voicing which is designed to stand out.
One positive thing I will say is they’ve taken to using higher end caps in their crossovers, which a lot of high end makers skimp on.
Before I get any flames, please, buy B&W if you like them, or any other brand, I don't care. Enjoy what you buy.