Has anybody ever wondered by no two loudspeakers sound alike? Assuming there is only one accurate sound, that would mean that everyone except for maybe one company has it wrong. More probably nobody has it right. There are so many varied considerations in speaker design that it is difficult to be versed in all of them. So, we are left to art and our own devises, hearing. We all have our theories and preferences which is what makes this fun.
I personally don't care at all about efficiency. I separate sub bass from everything else because the considerations are so vastly different. I care about directivity, uniform radiation and radiation type (line vs point source). Because of the directivity mandate I prefer ESL line sources and horns (point source), one moderately inefficient 89-90dB/watt/meter and one very efficient 100+dB/watt/meter. Both are a much better impedance match to air thus the transfer of sound from the driver to air has inherently less distortion. Dynamic drivers sound rounded off to me as if the tips of the transients are missing (no idea if this is correct or not). Many like that "smoothness" and certainly prefer the size. For many it has been the only type they have been exposed to.
ESL line source speakers are a bit tricky as they do not conform to the usual rules. Even though they are less efficient, because they project power into the room better than a point source an ESL playing at 90dB at 1 meter will be substantially louder and more dynamic back in the room. Than a dynamic speaker playing at 90dB at 1 meter.
Because small ESLs can be rather timid I am of the opinion that if you are going to do ESLs get them 8 or 9 feet tall (depends on your ceiling). It is a major difference in performance, so much so that a pair of subwoofers will never be able to keep up with them, takes at least 4.
As for subwoofers, we have been blessed with modern drivers, amps and crossovers. With enough power you can make a subwoofer do almost anything you want within it's volume constraints. The real problem is the room. If you have to you use multiple units and keep the crossover below 80 Hz. With some speakers like planar magnetics and ESLs there are advantages to crossing higher which means placing the subs in a symmetrical array otherwise you can put them anywhere as long as they are up against a wall. If you put a sub in a corner it is going to be louder than the others.
Can you make an efficient subwoofer? Sure, I made one, or rather we made two. We put 30" Hartley woofers in 25 cubic foot enclosures and drove each one with 20 class A watts. Ridiculous would be an understatement but it worked. You can not use most modern subwoofer drivers in large enclosures. What happens is the voice coil bottoms out making a very disturbing sound. You could use multiple drivers so that each one sees a smaller volume but you still have a very big speaker. There is this thing now with dipole subwoofers. If you have been mislead to think these work just measure their performance. The data will make you cry. There is no circumstance under which a dipole subwoofer will perform reasonably flat from 18 to 100 Hz. I've never measured the efficiency of one but given the degree of cancelation going on I can't imagine that it will be very good.
IMHO full range drivers by themselves do not cut it. You can get a very nice midrange and if you lock your head dead on with the driver some treble and in a transmission line enclosure even a little bass. You can do better with Parts Express, Madisound and a little smarts. Horns are great as they are directional and do not bounce sound all over the place. I love the visual statement some of the systems make. There is nothing cooler than those multicolored and wooden horns. Reminds me of "His Masters Voice" and boy do they go loud. If your thing is pee-watt amplifiers these are definitely your speakers. Good horns will not honk at you like PA speakers and like ESLs the micro-detail and transients are excellent as both are much more efficient at transferring sound to open air. Listen to a drum solo and those snare drum snaps.