Why do you Pick a Certain Speaker producer?

The sound. Otherwise, why bother?

The make and rep of a speaker may draw you in for a listen but by all means, never let that be the deciding factor.

Reading between your lines, are you leaning towards a particular speaker that your ears love but your eyes don't?

Trust your ears.

I bought the "new and improved" version of a speaker I really enjoyed, thinking I would like it better. Flawed logic. Blew a wad of cash on that mistake. Come to think of it I've done that twice now. Duh. Unfortunately a manufacturer's design philosophy may not carry over to subsequent efforts.

I don't usually listen, I first look at what spikes come with the speakers. I dunno, I just like cool spikes.
Then I look at the brand name. Is it easy to spell? Does the name roll off my tounge or is it difficult to pronounce. I might listen if there are 2 speakers with cool spikes and single-syllable names just to pick a winner.

Sebrof:

Your method is just as effective as any other. I don't think you can buy a BAD speaker these days.