... Years ago, I think it was Stereophile or The Absolute Sound, just for fun, went to Home Depot and got a 12 gauge extension cord and threw it into the mix. It was actually really good. So, for my let's see... $5 or 6K system crammed in my office it is great. But for my main system with Sonus Faber Amati Traditional speakers and All Audio Research Reference stuff, it doesn't cut it.
While I was building some speakers using White Supra for internal wiring , and using Cardas bi-wire or Apature or AudioQuest for my main speakers over the years, thought I'd give the "Home Depot" wire a test while waiting for parts. Turned out to be a waste of money for a test.
Tried both, the extension cord -and- the brown roll wire test. Neither were really any good, kinda grainy, not smooth. Would be okay for a cheap 3rd system with veiled over speakers or something.
The whole "just go to Home Depot" and get some wire is a joke or its good enough for a basic system at best. If it makes no difference on a system compared to other decent OFC or OCC cables, either the system itself is mediocre grade or there is a hearing problem going on with the listener if they are unable to discern a difference. Best of luck.