Apple Music


“Apple Music head can’t differentiate lossless and compressed audio, says format is a “marketing play”. “
Can’t differentiate !???… so why to bother upgrading your stream service !? Really?

https://www.musictech.net/news/industry/apple-music-head-cant-differentiate-lossless-and-compressed-audio-says-format-is-a-marketing-play/?utm_source=rss&utm_medium=rss&utm_campaign=apple-music-head-cant-differentiate-lossless-and-compressed-audio-says-format-is-a-marketing-play&amp=1

surfmuz
@hilde45
I wouldn’t say for others cause equipment role is matter, but for me the difference is obvious. Recently I compared Fairytales (The Original Master Edition) album by Radka Toneff & Stive  Dobrogosz at Apple Lossless and at Tidal Master and for me the winner is definitely Tidal version. The difference is dramatic. However I agreed with fiesta75 that the term “Lossless” is useless !
It raises the larger question as to why companies such as Apple and Amazon are pursuing a market interested in better sound.  Since most people don’t care, and since those two companies already own about half the wealth of the world, why should they care about a niche product?  They must think that there are enough consumers that give a damn about sound to make it worthwhile 
Anything other than lossless has no future. With 5g rollout there won‘t be anyfurther bandwidth constraints and hence no reason for compressed formats
@hilde45. 
Everyone on this forum can try this for themselves. Many have, and many have heard a difference.
Only those here with apple. More like half of us.
Not worth trying. The difference between lossless and compressed is easy for anyone to hear on a streamer but that is NOT the issue here.
@fuzztone  Understood. My son wants us to switch from  Amazon HD to Apple on the argument that Apple is now lossless, so this is a practical question for us, now.