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Apple Music

“Apple Music head can’t differentiate lossless and compressed audio, says format is a “marketing play”. “
Can’t differentiate !???… so why to bother upgrading your stream service !? Really?

https://www.musictech.net/news/industry/apple-music-head-cant-differentiate-lossless-and-compressed-audio-says-format-is-a-marketing-play/?utm_source=rss&utm_medium=rss&utm_campaign=apple-music-head-cant-differentiate-lossless-and-compressed-audio-says-format-is-a-marketing-play&amp=1

surfmuz
nonoise's avatar
nonoise
10,883 posts
 
Having one of the heads of Apple saying that only goes to show you that even tone deaf people can fail, upwards.

All the best,
Nonoise
hilde45's avatar
hilde45
4,974 posts
 
Everyone on this forum can try this for themselves. Many have, and many have heard a difference.

The fact that some cannot tell the difference between fine wine and modest wine isn't a slight against good wine.
surfmuz OP
400 posts
 
@hilde45
I wouldn’t say for others cause equipment role is matter, but for me the difference is obvious. Recently I compared Fairytales (The Original Master Edition) album by Radka Toneff & Stive  Dobrogosz at Apple Lossless and at Tidal Master and for me the winner is definitely Tidal version. The difference is dramatic. However I agreed with fiesta75 that the term “Lossless” is useless !
mahler123
3,359 posts
 
It raises the larger question as to why companies such as Apple and Amazon are pursuing a market interested in better sound.  Since most people don’t care, and since those two companies already own about half the wealth of the world, why should they care about a niche product?  They must think that there are enough consumers that give a damn about sound to make it worthwhile 
antigrunge2
1,418 posts
 
Anything other than lossless has no future. With 5g rollout there won‘t be anyfurther bandwidth constraints and hence no reason for compressed formats
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