Could The Music Room biz model be duplicated? A second TMR?

TMR has a great thing going; professionally tested, well-photographed, researched, guaranteed trial and good shipping policies. They have a partner (somehow) with PS Audio's trade in program. It's a huge success and had lead to many happy customers and a lot of in-home trials.

My question is: Could someone else pull this off? Are we destined to have just one TMR in the country?

I think about a company, say, like Parasound. Lots of sales, very professional business, worldwide sales. What if they started a trade in business like PS Audio and had a companion business like TMR.

Could our country use a second TMR? Wouldn't that be awesome?

Or maybe TMR could expand and have a second location -- say, in California, near lots of shipping ports.

Just thinking aloud here.