+1 @soix
I have to be honest, every time I've approached a cable purchase, I looked at CableCo and then...found it used. The notion of paying $600 for a cable when I can find it used for $250...no customer service can beat that. I do appreciate the offer of their "lending program" but after re-stock, well, that can add up. Still, props to good customer service for those willing to fork over the margin.