Why dealers disparage certain products?


Full disclosure...I've been an executive in the consumer electronics business for over 50 years. From small one man "on campus" HiFi sales, to Radio Shack franchise, to a 12 store pure HiFi chain to a 240 store publicly traded HiFi chain.

There are three reasons a dealer will disparage products:

#1...Some other dealer in the area already has the product and supports it. 

#2...The dealer could not get a line of credit for the product and doesn't have the finances to stock and sell the product. And/Or the manufacturer requires a substantial financial commitment.

#3...He/She is an honest dealer and actually auditioned the product and decided to offer an alternative

 

(Rule #1 in retail sales....NEVER disparage a competitor or other products.....NEVER!)

 

rbertalotto

@dinov completely missed the point of the thread by @hilde45 and I think he is missing the point of this thread.

Better to be thought the fool......

Hilde is the "Messenger" through a thread about a practice of human judgment which is attibuting to others what you trhink and project it on the world scene as a fact...

To explain it clearly to you:

1-McIntosh is a beautufil amplifier with light etc

2-People buy beautiful amplifier for their esthethical look

3- ALL audiophiles who has bought McIntosh are superficial amateur attracted to appearence..

What is false in this sophism conclusion?

 

now try this one :

1- Hilde created a thread about a person video wo bash McIntosh amplifier

2- ALL people bashing a piece of gear can be right or wrong because it is a "subjective" very personal judgment...

3- Is Hilde intention is to bash an amplifier here or is he throwing an appeal to others opinions about the manner someone do so ?

4- it is clear it is what he want to do all along his thread : alerting people about general jugdment projected onto the world at large...Not going on with the bashing...

Then what is your motives to STAY blind to this evidence? And project your own judgment of Hilde intentions in spite of his clear affirmation to the opposite?

How old are you dinov?

When we are wrong it is very simple to apologize...

Dealers who insult other products they don't carry think this helps them sell stuff they do carry.  I guess sometimes it works which is why they do it.  I never like that when it happens.  If I am at a Lexus dealer I don't like it when they try to poo poo a Mercedes.

Thanks to those who can read. A youtube post to thousands of people about audio is of interest to...audio hobbyists! Surprise! I was invoked in this thread to be attacked for...bringing a video to light? To ask if others agree or disagree with some pretty strong comments about McIntosh and other brands? Oh, the horror! People who can reason don’t worry about a little back and forth. Those who can’t reason jump up at the kids table to say "Don’t be mean!" "Mom and Dad stop fighting!" "Why do you have to bash?" Man up.