What are we objectivists missing?

I don't know if someone has touched on it in this thread, but when considering the manufacturers goal is to sell product, they come up with supposedly innovative designs for their cables with exotic processes that (according to them) make profound (positive) differences! The question from a scientific perspective is if you can't measure the differences, then how do you formulate your hypothesis to even begin to design a cable?! Without a sound scientific methodology, where would you even begin to innovate? Regardless of whether there is actually a sonic difference, without a point to begin from, they are only guessing at what will or won't work, and how could anyone trust that?!!! 

what are we NOT measuring that would define those differences?

This is a very hard question, as it refers to unknowns.

There are many sensed qualities for which there is no quantifiable, measure-able correlate.

We are relying on both neural psychology, engineering, and psychoacoustics to collaboratively establish how "measurement X" corresponds to "sensation Y."

objectivists like me are missing audiophile deity.

objectivists lack a good bottle of cognac ... and the world will sparkle with colors

@bruce19 

So the problem here for those trained in science is that we have learned early on that our senses cannot perceive things that are there and conversely can also perceive things that are not there.

SCIENTISM IS NOT SCIENCE. you are full of contradictions. On one hand you distrust the senses. Yet you trust the science and the scientific machinery that was developed and  brought forth by man's human senses