@larsman Thanks for letting me joke around a bit.
In seriousness, measurements are nothing by themselves -- context and purpose are necessary. Some don’t care how much sugar is in their coffee -- a lot or a little. "Lot" and "little" are crude measurements, and they’re fine for most people. But if one is diabetic, then weighing out foods is critical, because the context and stakes are different.
Some who say "measurements don’t matter" in audio are saying they can’t matter. Others are saying they simply prefer not to know because they want things to stay informal and fun. They want to keep the hobby a-scientific -- and that’s cool. That’s how I am with sugar in my coffee.