What do you consider the most when choosing a pair of speakers?

Appearance first. Then I check the specs, price and if all that checks out ok, then I will listen for the sound quality. Anyone of these can be a deal breaker.

ozzy

What my wife will allow me to buy...

Sound first, other items can matter some depending on the application.

I'd rewrite that website, OP. It sure reads as written for non-audio people that can be duped by fancy words, but then again, that's who may drop 25 large on those...  good luck.  It seems 'luxury' slick a bit to read it all.

@monacousticusa
The “Engineered for natural sound” would suggest some engineering measurement or principles, but those are not explicitly shown.

I don’t see any graphs on your website, so that can be a bit of a show stopper for the data driven types.

it looks like there could be diffraction effects coming from the edges where the drivers are mounted, but it is hard to say without graphs. Even impedance would be nice to see.

I also like to see step function response or impulse response.

The “hogged out of a billet” design looks nice though. Usually what I like the WAF scores low on.

I like to switch my speakers around so sometimes one set is moved from the upstairs living room to the basement listening room.  So it is important to me that my wife is able to carry them for me up and down the stairs.  She's almost 70 so I try to buy stand-mount speakers only and keep the weight of each speaker under 40-50 pounds.  Gotta love her!