Pre-emphasis is the first part of a noise reduction technique in which a signal's weaker, higher frequencies are boosted before they are transmitted or recorded onto a storage medium. Upon playback, a de-emphasis filter is applied to reverse the process. The result is a higher signal-to-noise ratio (SNR); the original frequencies are restored, but noise that was introduced by the storage medium, transmission equipment, or analog/digital conversions is quieter than it would have been if no filtering had been done. Pre- and de-emphasis can be collectively referred to as just emphasis.
Emphasis was sometimes used in digital storage media in the late 1970s through early 1980s, including on a small percentage of audio CDs. Emphasis is akin to Dolby noise reduction for tapes, or the RIAA equalization curve for vinyl records.
From what I gather emphasis was implemented to try to improve the sound of the CD players, not the cd's themselves. This is a case where the media was better than the technology to play it.