Is it possible for a high end manufacturer to overprice their goods?

From what I read Rockport really put a lot of work into the cabinet, and my guess is a lot of the speaker’s cost lies there.  That said, it’s a competitive market even at this level and Rockport will find out rather quickly if they overpriced it.  Rockport’s been around the block before and I’d be surprised if they overpriced the Orion, but whether customers hear something they deem worth that price relative what else is out there in the same price range — that’s the bigger question.  We’ll see. 

I don't wish to rag on anyone trying to make money in music reproduction, but I do wish the industry didn't make me feel like the new, younger, and not yet inherited listener is being priced out.

I see a lot of ultra exotica being offered these days. For instance, road bicycles in the $20,000 range are available. That prices out people like me, but it doesn't mean that really great new bikes aren't available for much less, and these are lighter and better in many ways than anything I could have bought 20 years ago for the same price, even if not adjusted for inflation. You can spend $100K plus on a TV now, or spend $1600 and get something astounding compared to what you could get for $1600 20 years ago. There are those who have the money and want something extra special. The market is providing those goods, it seems to me more now than it ever used to. It's possible to over or under price the exotic stuff. You'll know it's under priced if  it sells well but you can't make a profit on it. It's over priced if you can't sell enough to make a profit. Or it can be fine to lose money on it either way if it's viewed as a marketing campaign. 

Plenty of choices at any price range. I personally only look at stuff in price ranges I can afford. The cheaper the better. I also don’t protest on prices of the stuff I cannot afford. I just admire them, but I also ignore them when it comes to making a purchase decision for myself. Simple

Typically all out assaults at building the very best possible component of a category results in a product with an extreme price. It serves to show what the company is capable of and its value gets assessed mostly by professional reviewers. If favorably reviewed it builds the companies reputation and can cause folks to look at their lower priced models. Trickle down technology and techniques benefited the customers and company. It may not be the profit or volume of the highest price model that is important to the company. A few sales to well healed customers may be well worth it. look at Wilson, they have been selling speakers for over $500K for decades.