but can’t even get speaker design 101 right.
Can you please point us to speakers you have designed in the past? A write-up or measurements of them? Where did you take Speaker Design 101? Is there a particular author / engineer whose course or book on speaker design you are referring to?
That’s the sort of background I would expect from a post that claims speakers are not designed correctly.
My guess, based on your questions is that you have none of that background, but are interested audiophile who is trying to understand the meaning of frequency response measurements.
Best,
E