Easily achieve the same effect DIY? I guess that depends on your definition of easy. Dennis recommends very extensive treatments of absorbers that use activated carbon. To do what he suggests is going to take a lot of effort and money. Less money but more effort if you DIY.
I got to hear a room he set up last year at the Pacific Audio Show. It sounded good, but there was not much bass because he said he didn’t bring enough subwoofer for the size of the room. He brought a semi-truck load worth of acoustics just to treat a portion of that one room. He basically built a room within a room, building four walls out of bass traps and diffusers. He also intentionally used a mid level Klipsch system with some basic electronics to prove the point that the acoustics could make even a lower end system sound great.
On a similar note, at the 2019 California Audio Show we acoustically treated a conference room that had a basic Behringer PA system with an array of TubeTraps all around the room and flanking each speaker. The point of that room was to allow manufacturers to give presentations about their products. Between talks the system would play music. I had several people tell me that room was possibly the best sound at the show! I don't know if I would go that far myself, but it was very nice listening to movements from Swan Lake there.