Pretty cool. AF are a pretty smart bunch of guys with their choice of products and marketing.
FWIW, I have never purchased a thing from AF. I am not sure if you are applying the word "marketing" with respect or snark. They do have a glitzy website for a lot of glitzy drool-worthy products. I bought my LDA PS from another dealer (in upstate NY who told me he had been a good friend of Art Dudley's) and to support my TD124. I have a different PS feeding smooth current to my 301-one that I bought from Greg Metz who in turn obtained it from Ray of Classic HiFi that looks and is the same as this https://www.ebay.com/itm/204478352678?hash=item2f9bdc0d26:g:KP4AAOSwDSRcn64b&amdata=enc%3AAQAIAAAA0NUyKS920XH4XkVK2EJaAzgZYem5Ghd7J%2BaSAuSe882ILyZU17BDPohNLmtX%2FXQVZnpBqG95tKYi%2B9B8Gio6LoAxmzLcZqyrtmTGywHGFVvqa%2BgS7HVBGxxIzDYSe53scYDrrwq%2FJQvvxaLjvH8PJe%2F%2Flnqpj3ts1RrZV8usj1vxkEJ2iyb5a9n0xE80kAHgCtBm7TaLS2Qdv6SWC4hHHA%2BJn5KWBf7dnnBwbCDPiInaE1hsSuerieSaSGPT%2FM7q%2F4rw2ULf%2BbJoPoc46w6MgXg%3D%7Ctkp%3ABk9SR8TxoaSHYw
Before buying the LDA I tried to buy a second one of the Garrard-styled units linked above and Ray told me that he could no longer source them. In the eBay listing the box says "Made in England" but I recall Ray stating that they are actually made in Russia.