Clearly there's some skepticism here.
Too skeptical? Let's recall what the OP said:
"Imagine the possibilities"
"exceptional properties"
"noticeable and immediate"
"absolutely compliment"
"customized to new levels"
This product may do some good. For some systems. But it's sure as heck being over-hyped. That's why people are skeptical.
I mean, if it's a good product, why over-hype it? Common sense reaction.