Speaker placement/toe-in changes that will make a substantial difference can be quite small and may even help with other aspects of performance. This is the cheapest, and probably the best fix; if it doesn't work out, just undo the "fix." I don't believe one needs to use the same cabling throughout, so swapping in one or two other cables to see if that is the fix is a good approach too; it will cost you nothing if you kept the old cables.
The last thing would be spending money (although that can be fun anyway). Power cord changes probably won't do the trick--good power cords tend to help with dynamics, clarity and sometimes soundstaging, but rarely fix brightness--but, then again, they are not likely to make the sound worse, so that it not so much a gamble.