The only reviews I trust are where reviewer bought the item with their own money at retail price. [Plus gear that is made available by friend who bought it: the Amir ASR approach] Everything else is an infomercial. I would welcome a disclosure mandate on every video/article, maybe even a required "infomercial" banner displayed during entire video/every page.
I currently subscribe to TAS and am dismayed about the uncritical content. E.g. Fremer writing that 1 arc second is audible [physical nonsense, as an angular measurement is no indication of speed stability]. Or in a cartridge review giving impedance with mV value. Or extolling the virtue of the latest old tech R2R DAC, ignoring the many R2R DACs around. Needless to say, I will not renew.
High time for FTC to clamp down.