YouTube Indicates What the Future is For Audiophiles - Interesting Demographics.


Howdy,

I just wanted to share some data from YouTube as I found it quite eye-opening and thought some of you might too.

I've posted a couple vids on YouTube recently and, as some will know, YouTube provides analytics data with every video, which is available to the channel owner.

The first video featured a Krell KSA 80 amp and at the time of writing this there have been 9,500 views:

Female - 0%
Male - 100%

13–17 years 0%
18–24 years 0%
25–34 years 0%
35–44 years 0.9%
45–54 years 13.5% 
55–64 years 44.4%
65+ years 41.3%

So, 100% male, and pretty much all of the traffic is from guys 45 years old and above, with 40%+ from guys over 65!!

The second video was a spoof (song) on Audiophiles that was shared a lot and watched by a lot of audiophile spouse, so the stats were slightly different, but not much. At the time of writing, 18,150 views:

Female 2.4%
Male 97.6%

13–17 years 0%
18–24 years 0%
25–34 years 0%
35–44 years 5.9%
45–54 years 18.6%
55–64 years 35.5%
65+ years 40.1%

The video was watched by a few females because it was shared and hit with a slightly younger audience but not by much. For all intents and purposes, the stats are the same for both vids.

Caveat - YouTube tends to attract an older audience and it's tipped up towards males. TikTok would show different results, but I think YouTube is really the platform of choice for most of us, so the data is more pertinent. 

Conclusion - we're a dying breed. 40% of us will be dead in a few years and there's not many 'yoots' coming through to replace us.

No real surprise here but we're all blokes - old, fat, sweaty, bearded, and about to kick the proverbial bucket. (Yes, I'm speaking entirely for myself).

Do you think there's more that manufacturers, dealers, reviewers etc. should be doing, or is it just the inevitable playing out?

Thoughts?

Here's the link to the two vids for reference: 
Krell KSA80
The Audiophile Song

128x128rooze

The novelty isn't there. Most of the 50 yo and older group still came up in the time when good 2 channel gear was stepping out of the tube era where stereophonic recording was still a novelty. A stereo was prized possession of many young persons. So was a good collection of albums. A tape deck in the stack was an eventual addition so that your vinyl music could be portable. Tech has changed all that. Earbuds, streaming, wireless speakers have all changed the experience of recorded music, mainly due to the quantity and quality available in mobile and portable equipment. My first system, the only means I had to hear recordings for many years, was in no way portable. I had to sit in front of it and listen. Having a home system just isn't the priority as a means of enjoyment of music for younger people now. Two-channel listening is more likely to be introduced to them via earbuds and headphones, not via stacks of rack-width gear and loudspeakers. They have to be introduced to stationary listening. Vinyl is a novelty, not the necessary default it was decades ago.

Then there is the economic issue. Audiophile gear has become excessively expensive, and I am not referring to the stratospheric prices of extremely rare gear, just ordinary stuff. There are many more demands on the budgets of younger people now than there used to be, and necessities have become much more expensive in relative terms. Clunky, specific-purpose listening gear is going to have a limited appeal anyway, but going forward, it will be increasingly more so. It is a pity some commenters disparage "lifestyle" products when those are the products most likely to find an acceptable place in homes in the future.

I like what Devon Turnbull of OJAS is doing. He’s the guy making avantgarde horn systems and electronics and partnering with art galleries to produce functional art-audio installations. He’s successfully connecting with a younger crowd who appreciate art, aesthetics, creativity, and functional minimalism. He’s ‘selling’ an experience, versus flogging expensive ‘stuff’. It’s an interesting concept and a novel approach. He’s young (relatively), cool, and talented. Versus the typical audio manufacturer who’s stereotypically older, bald and boring.

He won’t save the industry but it will never die completely so long as people keep finding creative ways in which to keep us alive.

Also, a nod to Linn Audio - they were an audiophile manufacturer for decades then made a conscious switch to ‘lifestyle products’. Again, a strong emphasis on aesthetics blended with practical and functional design. While it’s still audiophile at heart it attracts a different audience, younger, more interested in convenience, aesthetics. I think Linn and a few others saw the writing on the wall. 
Maybe it won’t be a death it will just be a morphing into another form. 
 

 

 

 

When we were young, our stereo systems were “the” thing. There was no internet, no video games and rock & roll was exploding. So, it became part of who we were…and are.

Our kids grew up with social media and video games. The technology exploded in their young lives and the quality keeps getting better, just as it has in audio. I suspect young people will be playing incredibly advanced video games well into old age. Sitting in front of a pair of speakers in a dark room will go the way of the dodo bird. Not only don’t they want it, the industry has priced itself so far out of reason, I suspect the high end audio hobby has maybe 20 years left before it fades away for good.

Look at cheap audio man channel, or Andrew Robinson, and the story changes. ChiFi, Head-Fi, Emotive etc. You will not even get me to look at a Krell video (own a Pass). Also in my direct circle, a 30ish woman into her Klipsch speakers, a sub 30 guy building his own speakers, an early 20 guy into headphones - girlfriend into vinyl, mid twenty girl into 78s and gramophone. I only know one oldsters who is into  hifi, and he owns a hi-end store.

Also some like me are coming late to the audiophile game, after 50. Always loved music, but financial priorities were elsewhere. 

This discussion is gathering a lot of interest, most of it from nostalgia. The youth of today, like the youth of any period, is listening to what is played at the time on whatever equipment is available at the time at a cost they can afford. Whatever music comes out nowadays, it is mainly meant for your phone/ computer which can be hooked up to all kinds of real inexpensive electronics to distribute the music at the touch of your finger. Things are evolving so fast that no youth is interested in equipment that came out 5 years ago. It's called progress. Us old folks think that things are moving too fast, but we have seen nothing yet with AI trying to take over. Enjoy your audiophile hobby but don't fool yourself thinking you can change the direction of it. Like us, it's dying. Only the billionaires will keep the Uber end of it alive, buying crazy expensive stuff that nobody really needs. I just checked out the latest most expensive sales on discogs this month, over 8k for old LPs and about as much for 45s, and they will often sound worse than their digital remasters. With streaming, I no longer make these stupid purchases since I'm no billionaire. Same for equipment, with newer electronics you don't need to spend 10x more on anything to get great sound. The audiophile world is only sustained by olf folks living in the past or young billionaires who don't have to care about their money. Ok multi millionaires too. Nowadays a millionaire still has to watch his money.