The DAC Scam - Almost everyone believes the hype

I do agree with the video on one aspect, you don't need to spend $40,000 on a good sounding DAC.

There is so much besides the chip. Like everyone has said, the power supply and output stage, etc.

You also have the wiring and all the input and output jacks

A designer has "tuned" the dac for certain sound characteristics. Some may prefer warm, even or brighter.

Licensing DSD, MQA, etc has a cost (probably small).

Designing, Testing, Assembly, shipping, packaging, marketing........distribution to dealers who need to make a buck as well.

Plus, don't forget all the freebies to youtubers so they can sing the Dacs praises. 

All the above can add up cost wise.

I heard about The Albany DAC Scam somewhere but never experienced it first hand.

DeKay

I hear Amir calling your name

Still liking my border patrol dac. I have others, including the v90 dac and several smsl dacs. I like them all. 

I have upgraded my DACs several times.  I’ve listened to more than 10 in different systems.  Not every one made a difference.  Once I got up to about $IK they all sounded pretty good.  I also found that it’s about more than the price.  I have a $2K budget per DAC so not super high end equipment.  My Holo Audio Cyan 2 sounds better at about $1300 than DACs that cost over $2K in my opinion with my setup.  I trust my ears.