They should charge more for it…

The Absolute Sound magazine just elected the new Wilson Benesch GMT one turntable as their turntable of the year…and awarded it as such.

In the mini review of the table, the author writes, you know something is up when a competitor states..“ they should charge more for it”. Yet, the table under consideration is priced at a measly $302k! Yes folks, more than a quarter of a million dollars! Yet we are being lead to believe that this product is maybe underpriced?
Interesting attitudes prevailing in high end audio reviewing these days…

Perhaps it is under priced, as maybe it could sell for millions of dollars…to the right audiophile consumers? The Absolute sound reviewer, and lately most audio reviewers, seem to think that any price asked is fine, so long as the piece basically delivers the goods. Are they correct?

daveyf07-29-2025 9:42pm

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noromance Details Discussions Posts This discussion Message User 10,187 posts 08-02-2025 at 11:00am Copy Comment URL Report Comment Edit Delete The competition is likely threatened by how good it is compared to their offering. The article states that a competitor to WB believes they should charge more for the product.
newton_john Details Discussions Posts This discussion Message User 191 posts 08-02-2025 at 11:14am Copy Comment URL Report Comment Edit Delete @pindac Thanks for that. Fascinating story. WB are clearly a cut above many other manufacturers. I’ll pay more attention to them in future. A whole system approach rather than attacking one component at a time like say Linn sounds an ambitious project. I hope they can pull it off. If only to encourage the others.
tony1954 Details Discussions Posts This discussion Message User 1,278 posts 08-02-2025 at 07:19pm Copy Comment URL Report Comment Edit Delete The value of anything is relative. Was this worth $6.2M?
tcutter Details Discussions Posts This discussion Message User 184 posts 08-02-2025 at 08:08pm Copy Comment URL Report Comment Edit Delete @mattmiller I don't believe Wilson Benesch advertises in TAS. At least, I never noticed them And I have their speakers so I would think I would. The majority of their business is UK, Europe, and Asia. If you look at their distribution map, North America is tiny. I do believe they would like to penetrate the market and they had a good presence/room at the most recent Axpona. They've also recently replaced their American distributor. I'm sure they would like more visibility but I don't think they get it through advertising in any magazine in the past. Perhaps they're starting now.
squared80 Details Discussions Posts This discussion Message User 213 posts 08-02-2025 at 08:33pm Copy Comment URL Report Comment Edit Delete People here saying they'd buy that stuff if they could afford it. Just goes to show how anti-audiophile they are. Kick physics and the science of sound to the curb, because it must be better since it costs more. Those are the same people buying super expensive cables instead of just standard 12AWG OFC. Amatuers. Sheep. All of them.