Clearaudio " Innovation" - What?


Clearaudio has been around for a while and has quite a few well made models to cater for different ends of the vinyl market. I've noted their most recent models are called CA Innovation wood turntables which looks quite attractive where as I find most of their past acrylic models unappealing.

Calling their new model "Innovation" is a bit pretentious perhaps. I'm just wondering what true innovations has Clearaudio brought to the vinyl playback over the years? I'm curious to learn from those who has more knowledge on the subject.
jaspert
I'm now wondering if this is a troll thread with an anti-Clearaudio agenda. Why single them out for having a model called "Innovation" when you consider how many hyperbolic product names there are in the high end?
Yes, why pick on Clearaudio about the literality of a product name? I owned a Michell Orbe for years and thought it a fine turntable; but you know, it isn't actually spherical! I've known a few overweight guys named Robert; the Transrotor Fat Bob doesn't resemble any of them! And TW Acustik Raven isn't really a bird at all! What gives???

Here are some of product names from Clearaudio:

Emotion
Innovation
Ovation
Solution
Bluemotion
Champion

Anything ends with "ion" will work. Anymore information? :)

Let's not pick on their names. It's just a name. Don't waste time on that. Just move on.

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"Magnetic Drive"? Do you mean "Direct Drive" as used by a traditional belt-drive company that wants to disguise the fact that they have found the DD religion?
Or does the magnetic drive drive a belt that drives the platter? Which has also already been done by Transrotor. No slur on Clearaudio is intended. The point is that it is all marketing; there is very little new under the sun when it comes to turntables.