Apologies, it was a light-hearted suggestion. ;^)
I had visions of Meridian reviving Philips original marketing strategy of getting the punters to focus on noise rather than the music.
I think the analogue enthusiasts that are left are far too sophisticated and informed to be fooled by that one.
The other half of their target market is of course the Digiphile...who already claim to be happy with digital as it stands.
First impressions I get from the grapevine is that many digiphiles are cynical and sceptical about MQA in the extreme. I think they've been stung too many times with the latest new fad. They look like they've made their decision already. :(
I had visions of Meridian reviving Philips original marketing strategy of getting the punters to focus on noise rather than the music.
I think the analogue enthusiasts that are left are far too sophisticated and informed to be fooled by that one.
The other half of their target market is of course the Digiphile...who already claim to be happy with digital as it stands.
First impressions I get from the grapevine is that many digiphiles are cynical and sceptical about MQA in the extreme. I think they've been stung too many times with the latest new fad. They look like they've made their decision already. :(